DIGITAL SEARCH & E-COMMERCE
I’m a Digital Search Analyst specializing in e-commerce search, search analytics, and data-driven optimization. I help businesses improve how customers discover products and find what they need.
Learn More About Me My ExperienceABOUT ME
I am a Digital Search Analyst with experience managing and optimizing on-site search for large e-commerce platforms. My work focuses on understanding customer search behavior and using data to improve search relevance, product discovery, and overall business performance.
I work at the intersection of e-commerce, analytics, search technology, and digital strategy. I enjoy solving complex problems by identifying patterns in customer behavior and turning those insights into practical improvements.
CAREER EXPERIENCE
I optimize search experiences to help customers find relevant products faster and improve key metrics such as click-through rate, conversion rate, and null search rate.
I analyze millions of customer searches to identify opportunities, understand search behavior, investigate search issues, and measure the impact of optimization initiatives.
My experience includes product discovery, search relevance, merchandising, product data, filters and facets, recommendations, and the broader e-commerce customer journey.
I work with platforms and technologies including Coveo, GA4, Snowflake, Excel, Python, SQL, APIs, and digital analytics tools to support data-driven decision making.
Analyze what people are searching for and where they experience friction.
Use data to identify the issues and opportunities with the greatest impact.
Implement improvements and measure results to continuously improve the experience.